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  • History of Strength Sports

The Eleiko Barbell Story



From making Waffle Irons to World Championship Worthy Barbells, Eleiko is undoubtedly a leading figure in Strength Sports.

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The 'Electrical Installation Limited Company' (Eleiko for short) began in Sweden in the 1920s making waffle irons and toasters. It wasn't until Weightlifting production supervisor Mr. Hellström realised a gap in the market that they ventured into the iron game.

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In the 1950's weightlifting competitions went through many barbells, often bending and even snapping under the ever-increasing weight of national records.

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Mr. Hellström was all too familiar with this which sparked the idea of using the top quality iron from the waffle iron production to make a premium barbell product.

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In 1957, the first batch of Barbells were made under the delighted watchful eye of Managing Director,  Mrs Johansson (pictured). In 1963 the Eleiko Barbell made it's debut at the World Championships in Stockholm. No bends, snaps or cracks...the reputation of quality had begun.

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With knurling crafted in the 'Waffle pattern' and tested for thousands of drops, Eleiko Barbells and plates have become a leading brand in Strength Sports. Supporting 5 Olympic Games and now the sole supplier to the IPF World Championships, the 'Eleiko Feeling' is sought after in all Barbell Sports.

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